Internet Marketing, SEO, Web Metrics

Internet Marketing, Search Engine Optimization and Web Metrics Evaluation. Increasing your Web sites Traffic.

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News -> The Executive's Guide Measurement and testing. A Roadmap for maximizing profitability.

Executive Summary

The Executive's Guide is a plain language guide and reference that steps you through the process of using Web site measurement and testing to increase Web site profitability and effectiveness. Broken out into 15 logical and focused chapters, The Executive's Guide to Web Site Measurement and Testing presents clearly how to:
_ Calculate metrics from Web site data that tell you whether the site is making money, savey money or losing money
_ Determine accurate costs for software, services and staff required to implement measurement and testing.
_ Apply measurement and testing results to create effective Web strategy, content, marketing and design.
_ Plan and implement usability testing, focus groups, surveys and interviews... without hiring expensive consultants.
_ Save money through evaluation of Web site analytic software and services products before you purchase.

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Web Metrics Evaluation - Web Analytics

It gives managers, technical specialists, and Internet marketing managers the opportunity to know how custumers are using Web site and how the web site can increase traffic, improving its design, optimization and publicity campaigns. If you are interested in evaluation studies, advisers in software, technical workshop about how processing and interpreting metrics data, or how to apply a web evaluation model, among other topics connected to Web metrics evaluation, please contact me.

Search Engine Optimization (SEO) - Internet Marketing

It is the best way to obtain high specialised traffic for your web site. Every day thousands of people are looking for information and services throught search engines like Google, Yahoo, MSN, Altavista, among others. The objetive of SEO is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. According to my experience, after a SEO campaigns e-commerce web sites have increased theirs sales in more than 75%. Succesful search engine optimization campaigns consist in different factors, including: Detailed keyword marketing research study, links network analysis, title tags, description tags, keyword tags, alt tags, comment tags, directories submissions, web metrics evaluation, etc.

Increasing of Web sites traffic, optimising Internet Marketing

This service give you an excellent opportunity to identify where and how you should design your publicity campaign from high traffic web sites, including search engines as keyword should use in your campaigns. This service gives you recommendations about in which web sites you need include your campaigns, keywords to attract people interested in your services, always focus on Return on Investment (ROI) of your campaign.

If you are interesting in this kind of campaign contact me.

News -> The Executive's Guide Measurement and testing. A Roadmap for maximizing profitability.

Web Metrics Evaluation - Web Analytics

Search Engine Optimization (SEO) - Internet Marketing

Increasing of Web sites traffic, optimising Internet Marketing