Internet
Marketing - Search Engines Optimization - Web Analytics. Increasing
traffic and sales in your websites.
Consulting Services
Web Analytics
Web
Analytics gives managers, technical specialists, and Internet
marketing managers the opportunity to know how customers are
using Web site and how the web site can increase traffic, improving
its design, optimization and publicity campaigns. If you are
interested in evaluation studies, advisement in software, technical
workshops about how processing and interpreting metrics data,
or how to apply a web evaluation model, among other topics connected
to web analytics, you would contact me and I can give you more
information about my results and how we can work together to
improve your websites.
Search
Engine Optimization (SEO) - Internet Marketing
Search
engine optimization (SEO) is the process of improving
the volume or quality of traffic to a web site or a web page (such
as a blog) from search engines via "natural" or un-paid
("organic" or "algorithmic") search results
as opposed to other forms of search engine advertising (SEA)
which may deal with paid inclusion. The theory is that the earlier
(or higher) a site appears in the search results list, the more
visitors it will receive from the search engine.
Successful
SEO campaigns have different elements such as: study of keywords
used by users of the Internet, link analysis, meta tags, evaluation
of the Web site architecture, etc. All this work must be accompanied
by evaluation of the results using web analytics.
Increase
traffic to Web sites through Internet advertising campaigns - SEM
This
service offers the ability to quickly increase traffic to your website
from search engines, websites with high traffic that is relevant
to their services always focused on the ROI of these campaigns.
If you are interesting in this kind of campaign contact
me.
User
Experience Research
The
research related to user experience focuses on identifying and assessing
how users, potential customers, using a website and what actions
are necessary to improve web site usage by visitors. The Test A
/ B or multivariate analysis are essential elements in these investigations.
Several customers have requested these services with significant
increases in sales.
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