WebTrends
Useful links: Articles, reviews, comments, etc.
In this
page you can find useful links of articles about this software, comparison
among others web analytics software, and comments from theirs users,
experts, etc.
Number
of citation in research papers (2/03/06): in CiteSeer.IST
These articles focus in research about World Wide Web, evaluation of
web sites, web access pattern, user information needs, etc. where have
been involved Webtrends software. According to the Guide
to Web Analytics Solutions 05/06 Ranking results Webtrends is ranking
in position number 12.
Articles
and reviews
The Forrester
Wave™: Web Analytics, Q1 2006
January 13, 2006
The hub
of firms' online marketing strategies, Web analytics is now expanding
to handle other analysis tasks and customer data sources. To assess
the state of the Web analytics market and see how the vendors stack
up, Forrester evaluated the strengths and weaknesses of top Web analytics
vendors across 106 criteria. The result: offerings from Coremetrics,
Omniture, Visual Sciences, and WebTrends are best suited for large-site
deployments. Included in this report is an interactive vendor comparison
tool that provides detailed product evaluations and customizable rankings.
Link: http://www.forrester.com/Research/Document/Excerpt/0,7211,36675,00.html
WebTrends
7 Rules The Web Analytics Market
January 13, 2006
WebTrends
is gathering steam as it battles Omniture for the title of top dog in
the Web analytics market. The vendor has put the dark days of its NetIQ
ownership behind it, completed the shift to a flexible deployment model
that allows firms to run hosted or licensed software, and has regained
the respect of enterprise Web analytics buyers. Link: http://www.forrester.com/Research/Document/Excerpt/0,7211,38558,00.html
MarketingProfs.
Know-how exchange. Web Analytics
November 9, 2005
Public
forum where the following question was introduced "I work for an
online publisher and we are investigating a new stats tool for our site.
We have used Live Stats in the past, but have found it to be very unstable.
Currently our top 2 choices are Webtrends and Urchin. Obviously both
have their advantages and disadvantages, but I was just wondering if
anyone has a first hand experience with either tool or any feedback
(positive or negative). As we do not sell anything on our site, the
main purposes of the tool will be to accurate track readers, their geographic
locations, site referrals, search engine referrals, keywords, etc. etc."
You can find there 6 answer with different point of view. Link: http://www.marketingprofs.com/ea/qst_question.asp?qstID=10892
CrownPeak
Offers On-the-Fly Insight and Control Over Web Marketing Content Through
Integration with WebTrends 7
November
1, 2005
PORTLAND,
Ore., and LOS ANGELES, Calif. – November 1, 2005 – As today’s
marketers strive to improve the return on online business initiatives,
CrownPeak and WebTrends have formed a technology partnership to arm
marketers with both the insight and the control necessary to rapidly
optimize web marketing content and improve business results. Respective
leaders in hosted content management and web analytics, CrownPeak (www.crownpeak.com)
and WebTrends Inc. (www.webtrends.com), have integrated WebTrends®
7 On Demand directly into CrownPeak’s web site management services,
providing joint customers complete visibility into web site visitor
behavior and complete control over web site content. Link: http://www.crownpeak.com/Press_Releases/CrownPeak_Partners_With_WebTrends.aspx
Advice
on Web Analytics Choice
Public Forum, from June 23, 2005 to July 18, 2005
The forum
debate started with the following post: "We are a large dynamic
consumer site with over 40 different country versions and we are looking
for a web analytics solution. We are willing to pay for a high end solution
because we believe the ROI will work. However we want to make sure we
go with a major player so we don't invest in software that becomes obsolete.
Has anyone else had experience deciding between the big vendors (WebTrends,
Coremetrics, Omniture and WSS)? How do you think their features and
customer support compare? Who do you think will be the industry leader?
Link: http://www.webmasterworld.com/forum39/3448.htm
Web Analytics:
Exciting Times Ahead
April 1,
2005
I encouraged
marketers to take the next step in Web analytics -- and you came through.
The last few weeks have been a virtual head spin of activity in the
Web analytics industry. All of it is pretty good news for the future
of online profits, and the art and science of improving site effectiveness
with analytics. Link: http://www.clickz.com/experts/crm/traffic/article.php/3493976
InfoWorld:
Product Guide: NetIQ WebTrends 7.1 Enterprise Edition : Overview
April, 2005
Introduced
in 1994, WebTrends is a very complete albeit relatively complex package
that has kept pace with Web marketing and enterprise needs. Reports
uncover campaign performance, show audience segmentation, and allows
managers to analyze commerce and navigation. WebTrends integrates well
with Microsoft Excel, and it is the only solution in this roundup that
can be hosted or installed in-house. Link: http://www.infoworld.com/NetIQ_WebTrends_7.1_Enterprise_Edition/product_56294.html?view=0&curNodeId=0
Web analytics
heats up as Google buys Urchin; NetIQ spins out WebTrends for $94m
March 29, 2005
Two large
deals in the web analytics sector were announced Monday as Google bought
San Diego-based Urchin,and NetIQ sold WebTrends to its management for
more than $90 million. Google did not disclose the purchase price but
industry analysts estimated the deal at about $30m. Link: http://www.siliconvalleywatcher.com/mt/archives/2005/03/web_analytics_h.php
Chart
your Web site's success
February 18, 2005
Four Web
analytics solutions, Coremetrics 2005, WebTrends 7.1, Omniture SiteCatalyst
11 and WebsideStory HBX, deliver deep analysis of site site performance.
The scoring methology link applied in this research is available in
this paper. Link: http://www.infoworld.com/Omniture_SiteCatalyst_11/product_56297.html?view=1&curNodeId=0
Retailer
gets smart with WebTrends
February 15, 2005
MotorcycleSuperstore.com,
a 7-year-old online retailer of power sports apparel and accessories,
is using WebTrends On Demand for its content and commerce Web sites
to track visitor behavior. The company first chose the vendor's technology
in 1999, but has been using the enhanced WebTrends 7 On Demand for the
past three months. It is too early to gauge return on investment, but
the retailer has gained knowledge. Link: http://dmnews.com/cgi-bin/artprevbot.cgi?article_id=31697
NetIQ
Announce WebTrends 7.1
January 24, 2005
Since starting
out in 1995 as a simple traffic analysis tool primarily for webmasters,
NetIQ's WebTrends sure has grown up. Today, WebTrends 7.1 - now one
of the leading Web analytics packages - hits the market, with three
notable improvements aimed squarely at helping businesses reach paying
customers and tweak online marketing efforts to drive higher sales including
improved campaign performance, better search engine marketing and detailed
audience segmentation. Link: http://www.ecommerce-guide.com/solutions/building/article.php/3463301
ProSoundWeb.
Urchin Web Analysis Review. Urchin V4. Versus WebTrends
November, 2003
Those of
you who are long acquainted with ProSoundWeb.com and its subsidiary
sites Live-Audio.com, recpit.prosoundweb.com, and links.prosoundweb.com
may know that we average over 180,000 unique visitors turning over 3.5
million pages each month. This traffic generates multiple web logs on
multiple servers which quickly reach 2 gigabytes in size. For over two
years, we used WebTrends Reporting Server to crunch our logs to generate
detailed reports of site activity, but our logs were getting so large
that the otherwise excellent WebTrends software sometimes required several
hours simply for processing. So we decided to look for an alternative
log analysis program which would churn our logs much more quickly, and,
with luck, offer other improvements in the bargain. That program turned
out to be Urchin 4. Link: http://www.prosoundweb.com/industrybiz/urchin.php
What's
in Your IIS logs?
February, 2002
Most organizations
will want to keep an eye on the trends in their Web server's usage.
IIS excels at collecting the raw data for trend analysis: If you turn
on IIS logging, it will save everything from the pages that were requested
to the referring URLs to the IP addresses of the browsers that were
used to access your Web site. The problem with this approach is that
the raw log files have too much data for human beings to understand.
An active web site can quickly pile up hundreds of megabytes or even
gigabytes of logging information. How do you extract useful information
from all that data? The answer is to use a log-file analysis program.
To carry out this task, I took a look at WebTrends Analysis Suite. Link:
http://mcpmag.com/reviews/products/article.asp?EditorialsID=229
STReport
Online Magazine - WebTrends Enterprise Suite
2002
WebTrends
is the business intelligence product line from NetIQ, offering a comprehensive
set of solutions for web analytics and management. WebTrends' award
winning software and e-service solutions provide insights into visitors'
behaviour or preferences that translate into enhanced business performance,
including higher returns on infraestructure and e-marketing investments
and improved visitor/customer relations....
Please note, this review is not intended to be an excercise in "techno-babble"
but instead, a first person report in a relaxed, conversational manner.
Link: http://www.streport.com/files/Reviews/webtrends.htm
Using
WebTrends - Monitoring visitor conversion
April 25, 2001
I keep
getting more and more requests for information on how to use log analysis
to improve web site profitability. And that makes sense, because people
are beginning to discover you can dramatically improve profitability,
double and triple it, just by understanding what it is people do (and
don't do) on your web site. Link: http://www.jimnovo.com/WebTrends-Tracking.htm
WebTrends
Security Analyzer 2.0
August 1999
Securing
your Windows NT systems is tedious, and without a good security scanner
you might overlook vulnerabilities that you need to correct. WebTrends
Security Analyzer 2.0 helps ensure that you don't leave security-related
items unchecked. The product is easy to use and fits well into almost
any network. Link: http://www.windowsitpro.com/Windows/Article/ArticleID/5770/5770.html
What's
New in WebTrends On-Demand 7
Updating
information about WebTrends 7. Link: http://www.akamai.com/en/html/services/webtrends_new.html
WebTrends
Web Analytics
WebTrends
is the e-business intelligence product, offering a comprehensive set
of solutions for web analytics and Visitor Relationship Management (VRM).
WebTrends' award-winning software and eService solutions provide insights
into visitors' behavior and preferences that translate into enhanced
business performance, including higher returns on infrastructure and
eMarketing investments and improved visitor-to-customer conversion rates.
Recognized for expertise and leadership in the development of web analytics
since 1993, WebTrends solutions now power the e-commerce initiatives
of over 55,000 customers worldwide, including over half the Fortune
and Global 500s. Link:
http://www.inetasia.com/webtrends/webtrends.html
Web Analytics
If you
want to improve, it's vital that you know what's going in your website
and landing pages. You'll need three kinds of tools for this: web analytics
(discussed here), ad tracking software, and A/B split testing software.
Link: http://www.wilsonweb.com/recommendations/web-analytics.htm
NetIQ
WebTrends 7.1 Enterprise Edition
Introduced
in 1994, WebTrends is a very complete albeit relatively complex package
that has kept pace with Web marketing and enterprise needs. Reports
uncover campaign performance, show audience segmentation, and allows
managers to analyze commerce and navigation. WebTrends integrates well
with Microsoft Excel, and it is the only solution in this roundup that
can be hosted or installed in-house. Link: http://www.infoworld.com/NetIQ_WebTrends_7.1_Enterprise_Edition/product_56294.html?view=0&curNodeId=