Portfolio

Web analytics Studies:

Web Metrics Evaluation Studies:

_ Metric Evaluation of Viajar.com (Yacom Travel SL - T Online). Traffic analysis. Impact of search engines optimization and search engines marketing.

_ Web analytics of a Web Portal. Referencing and traffic analysis. Identification of new services to increase sales.

_ Test A/B and multivariate testing. How increase conversion sales in websites of travel sector?

_ Web Analytics of E-commerce sites specialized in booking hotels on-line. Identification of main referrals sites, user's views page, exit pages, etc.

_ Evaluation of publicity campaigns in search engines for travel agencies.

_ Metric evaluation of a Health Web site. User experience research, preferences of contents and services, and those relevant contents that don't have access by users. Recommendations to improve pages optimization and organizations of links and structural levels of web sites.

_ Web analytics and user experience research of a e-commerce and academic websites.

Search Engines Optimization:

Search engine optimization, Spanish and English versions, of e-commerce sites specialised in: