Portfolio

Web Metrics Evaluation Studies:

_ Metric Evaluation of Viajar.com (Yacom Travel SL - T Online). Referencing and traffic analysis. Impact of search engines optimisation and search engines marketing.

_ Metric Evaluation of a Web Portal. Referencing and traffic analysis. Identification of new services to increase sales.

_ Metric studies of E-commerce sites specialised in booking hotels on-line. Identification of main referrals sites, user's views page, exit pages, etc.

_ Evaluation of publicity campaigns in search engines for travel agencies.

_ Metric evaluation of a Health Web site. Identification of users navigation, preferences of contents and services, and those relevant contents that don't have access by users. Recommendations to improve pages optimization and organizations of links and structural levels of web sites.

_ Web metrics study to improve information architecture and usability of a e-commerce and institutional web sites.

Search Engines Optimization:

Search engine optimization, Spanish and English versions, of e-commerce sites specialised in: