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LiveStats - Deepmetrix Useful links: Articles, reviews, comments, etc.

Articles & Reviews

Microsoft.com Adopts WebTrends
June 5, 2006

"PORTLAND, Ore - June 5, 2006 - WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today announced that Microsoft (NASDAQ: MSFT) has chosen WebTrends® On Demand as its web analytics solution. Between May and December of 2005 Microsoft.com launched a search for a third-party web analytics solution, evaluating a number of vendors to replace a variety of solutions in use throughout its organization. The goal of this effort was to select a solution that would offer enhanced reporting functionality and consistent metrics across functional groups within Microsoft." Link: www.webtrends.com/AboutWebTrends/NewsRoom/NewsRoomArchive/2006/
MicrosoftcomAdoptsWebTrends.aspx

Microsoft's 'Google Analytics' Killer to Debut Soon?
May 17, 2006

"Microsoft's apparently set to soon step up its efforts to capture some of the low-end enterprise search market from nemesis Google, according to an industry source. Microsoft's expected to announce some initiative along these lines possibly as soon as May 17. Theories abound as to what's to be unveiled. Perhaps Microsoft is augmenting many of its online features with Web analytics gizmos from DeepMetrix, a 15-year Internet intelligence firm. Microsoft said two weeks ago, after confirming the DeepMetrix purchase, that it intended to soon incorporate DeepMetrix's Web analytics features into AdCenter and other popular MSN features." Link:http://googlewatch.eweek.com/blogs/google_watch/archive/2006/05/17/10017.aspx

Microsoft buys Deepmetrix
May 5, 2006

The one-stop-shop experience of Microsoft adCenter will allow advertisers to track ad campaign performance and report results in a holistic and measurable way. In response to advertiser feedback, Microsoft has not only built adCenter to deliver innovative reporting capabilities, but also will announce that it had acquired DeepMetrix Corp., a privately held provider of Web analytics and business intelligence tools for online marketers and publishers. Expanding upon DeepMetrix technologies such as LiveSTATS.BIZ, Microsoft will deliver new Web analytics applications in future releases of Microsoft adCenter. Link: http://www.threadwatch.org/node/6506

Microsoft Snags a 'Google Analytics' of Its Own
May 4, 2006

Microsoft says it has made a significant investment in DeepMetrix, a 15-year-old Web traffic analysis firm. The acquisition is likely in response to a similar one archrival Google made a few months back. Microsoft's Internet division, MSN, plans to ultimately incorporate the DeepMetrix Web analytics tricks into future releases of Microsoft AdCenter, Internet search, Office Live and MSN Spaces, a Microsoft rep said. Link: http://googlewatch.eweek.com/blogs/google_watch/archive/2006/05/04/9653.aspx

Seventh Annual MSN Strategic Account Summit Celebrates Advertisers' Role in Microsoft Media Network Vision
May 3, 2006

"The one-stop-shop experience of Microsoft adCenter will allow advertisers to track ad campaign performance and report results in a holistic and measurable way. In response to advertiser feedback, Microsoft has not only built adCenter to deliver innovative reporting capabilities, but will announce that it had acquired DeepMetrix Corp., a privately held provider of Web analytics and business intelligence tools for online marketers and publishers. Expanding upon DeepMetrix technologies such as LiveSTATS.BIZ, Microsoft will deliver new Web analytics applications in future releases of Microsoft adCenter." Link: http://www.microsoft.com/presspass/press/2006/may06/05-03SAS7PR.mspx

Deepmetrix - General Information

In the software and services sector since 1992 our lasting success results from ten years of research and development creating real-time applications. DeepMetrix is committed to pushing our creative and technical abilities to deliver quality solutions at affordable prices without compromising excellence and customer service.

Since the beginning DeepMetrix has demonstrated the ability to innovate beyond what others in the industry accept as limits. This quest has landed us the distinction of category-creating vendor on more than one occasion… Link: http://www.thewebmarketingguy.com/web-analytics/deepmetrix.html

Datamation Product Watch - LiveStats (Deepmetrix Corp)
September 25, 2005

The LiveSTATS product line from DeepMetrix provides Web site statistics and log file analysis features. Link: http://products.datamation.com/analysis/wta/932412825.html

LiveStats review by Pay Per Click Universe
September, 2005

LiveSTATS.NET is one of the products offered by DeepMetrix, which has been in the software business since 1992, selling various solutions such as RoboBOARD, MediaHost, IpMonitor in earlier years. LiveSTATS.NET is one of 3 web analytics products, each tailored to a specific size of client, where the LiveSTATS.NET version is most suited to small- and medium-sized businesses. Link: http://www.ppcuniverse.com/pay-per-click-search-engines-tools-services.php?tool_id=31

Web site metrics
February 5, 2003

I was recently having a discussion with a Sales & Marketing Vice President who was very frustrated by the reports he received detailing his company's Web site activity. His goal was simple: he wanted to know what his return on investment (ROI) was for the dollars he spent on re-designing, promoting, and managing the site in recent months. The answer to his question was not easy to obtain. First, his company does not sell products directly on the Internet, so there are no "orders" from the site to add up. Second, the reporting tool used to analyze his Web logs (more about these below) gave him too much information in some places, and too little in others. He wasn't sure which of the many items in the report were the important ones. I believe that his frustration is common, and that his challenges are two of many that cause lots of companies to balk on obtaining a definitive answer to the Web ROI question. I am working now with the Sales & Marketing VP described above to develop a Web Metrics Plan for his company's site, and that meeting prompted me to turn my attention to the topic of Web Site Metrics for this issue of the WC Journal. Link: http://www.weidmanconsulting.com/wcj/webmetrics.asp

Deepmetrix - LiveStats Web Analytics Comparison Chart

Comparison amongs three principal products of Deepmetrix, LiveStats.biz, LiveStats.net and LiveStats.xsp. Link:http://www.deepmetrix.com/livestats/compare.aspx

LiveStats Web Analysis and reporting software

LiveStats generates up-to-the-minute reports that yield detailed web insights in an easy-to-use web-browser interface. LiveStats includes a broad spectrum of visitor trend analysis, geographic segmentation, marketing effectiveness, site stickiness, and many other specialized reports that analyze and forecast trends within a full year of historical data. LiveStats has become the industry standard web-analytics solution Service Providers use to report more than a quarter-million websites - every day. Link: http://www.sohosoftware.net/webmaster-tools/livestats.htm

LiveStats.NET

Statistics Server analyzes log files in real time, eliminating bottlenecks by distributing the load over 24 hours. Here's how it works: Statistics Server reads log files for different sites across a TCP/IP network on short timed intervals. It processes the Web site log files in real time and stores the resulting data in highly robust statistics databases that are thousands of times smaller than the original log files. Link: http://www.clickz.com/resources/adres/website_analytics/article.php/176731