Google
Analytics Useful links: Articles, reviews, comments, etc.
In
this page you can find useful links of articles about this software,
comparison among others web analytics software, and comments from theirs
users, experts, etc.
According
to the Guide
to Web Analytics Solutions 05/06 Ranking results Google Analytics
is ranking in position number 26.
Articles
& reviews
Microsoft's
'Google Analytics' Killer to Debut Soon?
May 17,
2005
Microsoft's
apparently set to soon step up its efforts to capture some of the low-end
enterprise search market from nemesis Google, according to an industry
source. Microsoft's expected to announce some initiative along these
lines possibly as soon as May 17. Theories abound as to what's to be
unveiled. Perhaps Microsoft is augmenting many of its online features
with Web analytics gizmos from DeepMetrix, a 15-year Internet intelligence
firm. Microsoft said two weeks ago, after confirming the DeepMetrix
purchase, that it intended to soon incorporate DeepMetrix's Web analytics
features into AdCenter and other popular MSN features. Link: http://googlewatch.eweek.com/blogs/google_watch/archive/2006/05/17/10017.aspx
Google
Analytics - Wikipedia, the free encyclopedia
Google
Analytics (GA) is a free service offered by Google that generates detailed
statistics about the visitors to a website. Its main highlight is that
a webmaster can optimize his ad campaigns through GA's analysis of where
the visitors came from, how long they stayed on the website, and their
geographical position. Link: http://en.wikipedia.org/wiki/Google_Analytics
Google
Analytics: What it is?
March 27, 2006
Are
you finding it difficult to keep track of your site's performance in
the search engines? Aside from having to download software that offer
to keep track of your website's SEO performance, Google now has a newly
integrated service especially for SEO people out there concerned with
their web site's performance. Link: http://www.selfseo.com/story-11452.php
Google
Analytics Review
February 27, 2006
If
you aren’t using Google Analytics to track your website visitors
and performance, you should get on board because the service is free
and robust and the discovery process may tell you things you don’t
want to know but need to know about the sites you operate. Link: http://urbansemiotic.com/2006/02/27/google-analytics-review/
Is
Google Analytics Good for the Internet Marketing Industry?
February 1, 2006
First
they gave us a good search engine. Then they gave us two gigabytes of
free server space for email. Now they have given us a high quality web
analytics system, for free. Let me just repeat that. They have given
us a web analytics system FOR FREE. So what’s this system like?
What are its features and how do I see it affecting the web analytics
marketplace? This article explains all. Link: http://www.conversionchronicles.com/Is_Google_Analytics_Good_For_The_Internet_Marketing_Industry.html
Using
Google Analytics on your web site - the easy way!
February
1, 2006
Google
Analytics is a great tool for monitoring and tracking visitors to your
web sites. Perhaps best of all, it's entirely web based - you only need
a web browser to access the analysis services it provides. To enable
tracking for your web sites, all you need to do is to embed a small
fragment of JavaScript code in every web page. This can be a challenge
when your pages are generated by different applications, or technical
or procedural difficulties make it difficult to change all the content
consistently. Link: http://knowledgehub.zeus.com/articles/2006/01/24/using_google_analytics_on_your_web_site
Google
Analytics Draws Top Advertisers
January 24, 2006
Some
of Google's largest advertisers are expected to get help improving their
Web sites via Google Analytics, which just partnered with a third-party
company. Link: http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=35417
A Google
Analytics vs. NetTracker comparison
January 21, 2006
I have
been using Google Analytics lately. In the past I have used NetTracker
extensively and evaluated other products such as WebTrends and ClickTracks
I like some of the Google features, clean user interface and integration
with AdWords. But I yearn for the flexibility and power of NetTracker.
Link: http://www.web-watching.com/?p=24
Review:
Google Analytics
December 21, 2005
Google
Analytics is a relatively new web analytic service based on the extremely
popular Urchin web analysis software. Unlike most other new services,
Google immediately release this without testing it in beta. May be they
are just too confidence about their strong software based. Is it worth
the effort? Link: http://marketingloop.com/search/2005/12/21/review-google-analytics/
The Jem
Report - Google's first big failure
December 17, 2005
There was
a huge rush to sign up for Google Analytics when it was first announced
a few weeks ago. Online Web site traffic analysis services are not new
-- search the Web for them and you'll turn up dozens, both commercial
and free. But Web-savvy people have come to expect great things from
Google over the past couple of years. The Google search engine is widely
believed to be the best on the Web. Google Gmail was a smash hit that
offered unprecedented storage space for a free email service. Froogle
was a success, too. So why does Google Analytics suck? Link: http://www.thejemreport.com/mambo/content/view/207/1/
Free stats:
StatCounter versus Google Analytics
December 8, 2005
If you’ve
got a personal website or blog and don’t have the money to spend
on an advanced statistics package, you want to find the best free stats
package out there to find out where your visitors are coming from and
what they are looking for. The free solution I have been using for over
a year is StatCounter, mostly because it permitted free usage with an
invisible “hit counter.” Another popular service called
SiteMeter forces you to place a small icon on your website. While I
preferred the way that SiteMeter presented visitor locations, the SiteMeter
icon did not look professional and did not fit with the theme of my
website.
Since Google
recently made their Urchin statistics software free and changed its
name to Google Analytics, I was curious to run both Analytics and StatCounter
simultaneously and determine which free service I preferred. Read on
to learn more about both services, such as things like “Projects”,
“Goals” and “Defined Funnels”. By the end of
the comparison review, you should be able to determine which service
will be better for your site. Link: http://paininthetech.com/free_stats_statcounter_versus_google_analytics
Google
Analytics. Weekly statistics report.
December 5, 2005
Herewith
a report on a fairly-typical week of Google Analytics numbers. I was
going to work this into the regular weekly statistics report, but I’m
not at all sure I’m going to go on running analytics, so as a
separate post this will remain available either way. Link: http://www.tbray.org/ongoing/When/200x/2005/12/04/Google-Analytics
The Google
effect
December 5, 2005
The company's
move to offer free Web-site analytics may attract businesses and drive
down the prices that competitors charge. The track record is clear:
Google Inc. makes a big impact whenever it enters a market or offers
a new service. And Google's move last month to offer a free Web-site-analysis
service will be no different. By providing entry-level Web analytics,
the company may draw small businesses that haven't used analytics before
into this market and ultimately expand it. Wordwide Web analytic revenue
has been estimated in $377 millions USD ($108 millions software, $269
millions hosted) according to Forrester Research. Link: http://www.informationweek.com/internet/showArticle.jhtml?articleID=174900252&pgno=2
Is Google
Analytics Good For The Internet Marketing Industry?
December 5, 2005
First they
gave us a good search engine. Then they gave us two gigabytes of free
server space for email. Now they have given us a high quality web analytics
system, for free. Let me just repeat that. They have given us a web
analytics system FOR FREE. So what’s this system like? What are
its features and how do I see it affecting the web analytics marketplace?
This article explains all. Link: http://www.seopapers.com/article/315
Google
Analytics vs AWstats with regards to home page traffic
December 1, 2005
Very recently
Google made available a cookie-based web traffic analysis tool call
Google Analytics. This tool appears to be built upon Urchin (recently
acquired by Google) and focused towards Google’s adsense customers.
It offers up a very slick graphical analysis of your web site traffic
and a few interesting features with regards to looking at how people
use your site. Currently it is a free service from Google. For some
time we have had AWstats looking at the UW home page log files, commonly
referred to as log file analysis. This differs from Google Analytics
which is considered to be a website tracker as it uses a cookie to track
users through your site. Link: http://web.uwaterloo.ca/documentation/AnalyticsvLogReader.php
Google
Analytics GA free web analytics tool review
December 1, 2005
Google
may be number one but it certainly can't be accused of complacency.
It is developing new tools and products all over the place and Google
Analytics is the most exciting to date if online marketing and search
engine visibility are your thing. Link: http://www.searchengineworkshops.co.uk/articles/ga.htm
Google
Analytics Review Part 1
December, 2005
In
the Spring 2005, Google bought the web analytics giant Urchin. In November
2005, Google revealed its repacked version of Urchin: Google Analytics.
The biggest news about Google’s new offering is its price. It’s
free. The power of Urchin for free? It sounds ludicrous, but it is true.
Many have been speculating how Google will be exploiting this for their
own good. What will they do will all this data, etc.? Pundits will ponder
whether Google is becoming the next evil empire second only to Microsoft.
Link: http://www.recommendedwebtools.com/index.php/261/google-analytics-review-part-1
Blog
Stats Software Reviews - Google Analytics
November 29, 2005
Google
Analytics used to be called Urchin. When Google bought Urchin many predicted
the move to offer the system under the Google brand, some even predicted
it would be free to Adwords users. Quite a few pundits (and stats software
vendors!) were shocked when it was announced to be free to all. Link:
http://performancing.com/node/291
Coming
to grips with Google Analytics
November 29, 2005
You've
probably heard the hubbub about Google entering the analytics game.
Earlier this month, Google launched Google Analytics, a free Web analytics
service that lets companies track how visitors interact with their Web
sites and how ad campaigns perform. Link: http://www.clickz.com/experts/media/agency_strat/article.php/3566766
Jagger,
Google Analytics, and the Future of Search & SEO
November 18, 2005
Two big
things have just happened in Google-land: Jagger and Google Analytics.
Together, these two events may have changed the face of search forever.
Link: http://www.articlealley.com/article_16285_6.html
Comparison
among Measuremap, Mint & Google Analytics.
November
15, 2005
All of
sudden I find myself with three options for measuring the stats on this
site - MeasureMap (although this is still alpha software, so it's not
strictly a fair comparison to the others), Mint and most recently Google
Analytics. Link: http://www.markboulton.co.uk/journal/comments/measuremap_mint_and_googleanalytics/
Google
Analytics - Branding and packaging results
November 15, 2005
Google
has scored a major coup with the release of Google Analytics. In the
spirit of helping webmasters and search marketers move site visitors
into converted site users, Google is offering its enormously useful
site analytics tool, Urchin, free of charge under the re-branded name
Google Analytics. The software is designed to help webmasters and marketers
understand site visitors and their behaviours. Last year, it cost almost
$500/mth to subscribe to. Link:
Analyzing
Google's Analytics Strategy
November 15, 2005
The online
giant's decision to make its Urchin Web Analytics software free could
spell disaster for search engine optimization companies. Link: http://www.businessweek.com/technology/content/nov2005/tc20051115_111104.htm
Google
Analytics - is it worth its price?
November 15, 2005
Google
already knows a lot of things about you. If you also use their new tracking
service, you will tell Google how much you earn, when you earn it, which
products you sell, how often you sell them, how much you spend for ads
on other sites and you will reveal much more information about your
online business. Link: http://www.free-seo-news.com/newsletter186.htm
Google
Analytics FAQ - 10 Interesting Things
November
14, 2005
10
interesting facts and tricks about the Google Analytics program. Link:
http://labnol.blogspot.com/2005/11/google-analytics-faq-10-interesting.html
Google
Analytics to alter Google Algorithm?
November 11, 2005
The
big news today is that Google has made Urchin free and renamed it Google
Analytics. This could be a serious blow to competitors such as WebTrends,
although I doubt Google will initially offer a free package that competes
on an enterprise level. Link: http://www.webpronews.com/insiderreports/searchinsider/wpn-49-20051114GoogleAnalyticsToAlterGoogleAlgorithm.html
Measuremap,
Mint & Google Analytics
November 16, 2005
All
of sudden I find myself with three options for measuring the stats on
this site - MeasureMap (although this is still alpha software, so it's
not strictly a fair comparison to the others), Mint and most recently
Google Analytics. Link: http://www.markboulton.co.uk/journal/comments/measuremap_mint_and_googleanalytics/
Google
to offer web traffic analysis services
November 14, 2005
Google
has officially launched Analytics, a robust new web analysis system
that provides site owners with traffic metrics and massive amounts of
useful marketing data. Based on technology originally developed by a
Californian company called Urchin that Google acquired in March, Analytics
integrates with Google's popular AdWords system, and will vastly improve
the quality and quantity of data provided to existing AdWords users.
Those of you that don't use AdWords can still use Analytics by adding
a simple javascript snippet to your web site. Link: http://arstechnica.com/news.ars/post/20051114-5563.html
InformationWeek
| Google | Google offers Web Analytics for free
November 13, 2005
Disrupting
yet another market, Google Inc. is now offering enterprise-class Web
analytics for free.
In March,
Google acquired San Diego-based Urchin Software Corp. and promptly lowered
the monthly cost of the company's hosted Web-analytics service, Urchin
On Demand, from $495 to $199. Today, the search company is re-branding
Urchin under the name Google Analytics and making it available to everyone
for nothing. "From an enterprise standpoint, the price is right,"
says Brian Comeau, a search engine optimization specialist at E-commerce
network Ritz Interactive Inc., which currently relies on Urchin. Web
analytics is the analysis of the data generated by visitors to Web sites
-- the pages they visit, the ads they click on, and various related
metrics -- for the purpose of marketing and content optimization. Link:
http://www.informationweek.com/story/showArticle.jhtml?articleID=173602188
Web analytics
heats up as Google buys Urchin; NetIQ spins out WebTrends for $94m
March 29, 2005
Two large
deals in the web analytics sector were announced Monday as Google bought
San Diego-based Urchin,and NetIQ sold WebTrends to its management for
more than $90 million. Google did not disclose the purchase price but
industry analysts estimated the deal at about $30m. Link: http://www.siliconvalleywatcher.com/mt/archives/2005/03/web_analytics_h.php
Google
makes web analytics free
Google
has untethered its March aquisition, Urchin web analytics, from its
cumbersome need to charge for services rendered. Yes, what once cost
hundreds of dollars, if not thousands, in now completely free. Urchin,
now dubbed Google Analytics, is free to those with less than five million
monthly page views, and also free without that limit to AdWords advertisers,
giving Google at least some benefit from the service. If you go above
five million monthly page views, its time to add the world's smallest
AdWords campaign. Link:
http://google.blognewschannel.com/index.php/archives/2005/11/14/google-makes-web-analytics-free/
Google
Analytics - Google redefines web analytics inside marketing
In
a few short months after acquiring Urchin, a web analytics vendor, Google
launched Google Analytics today, a free web analytics solution available
globally. It is uncapped for AdWords customers and free up to 5 million
page views per month for all the others. Google Analytics is functionally
rich, sufficiently sophisticated to meets the needs of most Web Analysts.
Based on our knowledge of Urchin and a brief review of the new offering,
it may not be the Rolls Royce of Web Analytics solutions but it will
appeal to the masses. Also notably it offers multi-lingual capabilities
that most other solutions lack. Link: http://www.hurolinan.com/book/br_detail.asp?LocatorCode=266