Nielsen/NetRatings
Useful links: Articles, reviews, comments, etc.
In this
page you can find useful links of articles about this software, comparison
among others web analytics software, and comments from theirs users,
experts, etc.
Number
of citation in research papers (2/03/06): 31 in CiteSeer.IST
Most of these articles with statistical information published by Nielsen/NetRatings
reports.
Articles
and reviews
NetRatings Sues
2 Adware Companies
May 4, 2006
Nielsen//NetRatings
said Thursday that it had filed suit against adware companies WhenU.com
and 180solutions, saying they had infringed on patents related to the
collection, analysis and reporting of computer usage and activity. The
announcement came as part of the company's first quarter results. Details
on exactly what patents the two companies are accused of infringing
upon were not given. Link: http://www.betanews.com/article/NetRatings_Sues_2_Adware_Companies/1146775388
NetRatings
and Omniture settle patent infringement lawsuit
Feb 28, 2006
New York,
Feb. 28, 2006 – NetRatings, Inc. (NASDAQ: NTRT) and Omniture,
Inc., today announced the settlement of NetRatings’ patent infringement
action against Omniture. Under the terms of the settlement, the parties
have agreed to dismiss all pending legal claims and NetRatings has licensed
its patent portfolio to Omniture, granting worldwide rights under all
of NetRatings’ patents. The financial terms of the settlement
were not disclosed. http://www.omniture.com/press/242
NetRatings
SiteCensus struggles In The Web Analytics Market
January
13, 2006
NetRatings
SiteCensus offers basic Web analytics through a strong local presence
in the Asia Pacific and European markets. While the product lacks some
features that top-tier Web analytics packages provide, its tie-in with
the vendor's panels of hundreds of thousands of Net users potentially
makes the service valuable to businesses that are trying to link Web
analytics with large-scale customer demographic studies. Link: http://www.forrester.com/Research/Document/Excerpt/0,7211,38552,00.html
Nielsen
NetRatings changes how they measure online metrics
Nielsen
NetRatings, a global leader in Internet media and market research, today
announced the first industry solution of Data Integration for Internet
audience data and measurement, drawn from a melding of consumer panel
data and site centric measurement technology. This research, pioneered
by Nielsen NetRatings using data from the Italian market, brings together
the best of the two different approaches commonly used to measure online
audiences, and combines them to report an Integrated Audience metric
for Websites and powerful user demographics. Link:
http://www.dmn.ca/Click/articles/vol46/click46f.htm
Visual
Sciences licenses NetRatings patents
October 26, 2005
Visual
Sciences, LLC today announced that it has amicably resolved a patent
infringement lawsuit instituted by NetRatings, Inc. against Visual Sciences.
The lawsuit, which involved NetRatings' patents and Visual Sciences'
products and services in the Web analytics field, has been settled on
terms that are beneficial to both parties. Under the terms of the settlement,
the parties agreed to dismiss all pending legal claims and to enter
into a licensing agreement granting Visual Sciences worldwide rights
under the NetRatings' patents. Link: http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/10-26-2005/0004195023&EDATE=
Nielsen//NetRatings'
New Methodology
September 12, 2005
In response
to rising concerns over cookie deletion, Nielsen//NetRatings announced
today a new methodology for measuring web traffic. The new Data Integration
methodology combines information from Nielsen//NetRating's user panel
(NetView) and their site-side metrics package (SiteCensus). Link: http://www.imediaconnection.com/news/6707.asp
Nielsen//NetRatings
Combines Panel, Analytics Results
September 9, 2005
In an attempt
to reconcile discrepancies between panel- and census-based online audience
measurement solutions, Nielsen//NetRatings has combined the two in an
integrated methodology. The new methodology is already being used in
Italy, and clients in the U.S. are testing the approach. Link: http://www.clickz.com/news/article.php/3547486
Nielsen//NetRatings
First to Integrate Consumer Panel and Site Centric Measurements for
Internet Audience Data.
September 9, 2005
Nielsen//NetRatings
(Nachrichten), a global leader in Internet media and market research,
today announced the first industry solution of Data Integration for
Internet audience data and measurement, drawn from a melding of consumer
panel data and site centric measurement technology. This research, pioneered
by Nielsen//NetRatings using data from the Italian market, brings together
the best of the two different approaches commonly used to measure online
audiences, and combines them to report an Integrated Audience metric
for Websites and powerful user demographics. Link:
http://www.finanznachrichten.de/nachrichten-2005-09/artikel-5321502.asp
Nielsen//NetRatings
Unveils New Audience Counting Method
September 9, 2005
NIELSEN//NETRATINGS
IS EXPECTED TO UNVEIL today a new way of counting the number of visitors
at Web sites that takes into account the proportion of users who delete
cookies. Link: http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=33901&Nid=15364&p=314703
The emperor
has no clothes, just a box of cookies
April 5, 2005
A few weeks
back, Jupiter Research released a study that found, shockingly, that
users are deleting cookies at such high levels that web measurement
is in danger of being a pointless exercise. The report, "Measuring
Unique Visitors: Addressing the Dramatic Decline in Accuracy of Cookie-Based
Measurement" by Eric Peterson, was met with howls of derision and
disbelief. Now, Peterson writes on his blog, Nielsen/NetRatings has
corraborating research. Link: http://www.siliconvalleywatcher.com/mt/archives/2005/04/the_emperor_has_1.php
Nielsen
nonsense?
March 21, 2005
More foolishness
from the fantasy world of teevee measurement. Yeah, maybe the Internet
isn't as easily measurable as it once was, as folks purge their cookies
(Jupiter analysis here, or here for you freeloaders; Eric goes on and
on). But at least the industry doesn't extrapolate from an N of 100
college students. Lnk: http://weblogs.jupiterresearch.com/analysts/card/archives/007061.html
Nielsen//NetRatings
MegaView Search Report
March 12,
2005
Nielsen//NetRatings
recently releases a "MegaView Search Report" for the UK that
shows that the size of a search engines audience isn't the only useful
metric.
They measured
click through rate and found that sites with smaller audiences sometimes
have higher CTRs that big-name search engines; Tiscali (an ISP that
uses Overture) was 4th in terms of CTRs (beating MSN, Lycos, AOL and
Ask amongst other) but 12th in terms of the number of unique searches
at the site. Link: http://www.payperclickanalyst.com/duncanparry/archives/2005/03/nielsennetratin.html
BBC new
media division appoints Nielsen NetRatings
November 12, 2004
The BBC
has selected Nielsen/NetRatings with SageMetrics to provide Web analysis
for its bbc.co.uk Web site. With its Web-analytics initiative the BBC
hopes to improve Web-traffic reporting, improve its respond rate to
ad hoc requests, and increase its options for measuring visitors to
the BBC Web site. Link: http://www.sagemetrics.com/presscenter.asp?pressid=2&pageid=93
Web Analytics
Services
August 5, 2004
We tested
10 Web analytics services to get the lowdown on our NWC and CMP sites.
Though most offerings impressed, our Editor's Choice edged out the rest
with its all-around good analytics, ease of use and strong support.
Link: http://www.networkcomputing.com/showitem.jhtml?docid=1515f2
Nielsen/NetRatings
Release New Multimedia Numbers
June 20, 2002
Market
research firm, Nielsen/NetRatings today released a new report that tracks
users of RealNetworks, Windows Media Player and Apple's QuickTime format.
Link: http://www.creativepro.com/story/news/16921.html
Web traffic
analysis could save your site
August 22, 2001
Craig Macfarlane,
chief technology officer of StudentAdvantage.com, smiles incredulously
as he studies the numbers: 4.7 million unique users logged onto his
company's FansOnly.com Web site in December. No, wait--make that 1.75
million. Or rather, 1.13 million. Link: http://techupdate.zdnet.com/techupdate/stories/main/0,14179,2806111,00.html
Nielsen
// NetRatings
The Nielsen//NetRatings
Internet Audience Measurement Service provides advertisers, site publishers,
and media planners with detailed Web site activity and comprehensive
ad banner reporting for use in competitive research, post-buy and creative
analysis. Link: http://www.clickz.com/resources/adres/website_analytics/article.php/176991
Nielsen/Netratings
- Web analytics vendor profile by Hurol Inan
Nielsen//Netratings
offers a range of information and analytical services in internet traffic
measurement. They collect data from a panel of users by installing a
tracking software on their computers. Their panel includes a 225,000
users in 29 countries. Link: http://www.hurolinan.com/book/br_detail.asp?LocatorCode=504
How to
pick the best analytics software for your site (and your budget).
Features
easy-to-scan comparison charts of 53 Web analyics software offerings
from 48 vendors including WebTrends, ClickTracks, Vividence, WebSideStory,
Urchin, RedSheriff, Site Meter, and WatchWise. Compare pricing, reports,
clients, and service. Link: http://www.sherpastore.com/Buyers-Guide-to-Web-Analytics-Software.html